Concept project · Earthy organic / craft farm

FOOTHILL CO.

Sungrown. Slow-cured. Hand-packed.

Products: Kraft-hybrid mylar pouches, UV stickers
Quantity: 6,000 units

Concept project

Foothill Co.

the brief

FOOTHILL CO. — THE BRIEF

Foothill Co. is a Northern California sungrown brand whose buyers are older, craft-curious, more wine-shopper than streetwear. The brief: organic without 'wellness brand' cliché. We landed on a hybrid material — kraft paper texture on the back, matte black on the front — with a hand-drawn botanical line illustration in matte gold.

how we did it

THE STORY.

The trap with farm-aesthetic cannabis branding is that everyone reaches for the same earth-tone palette and woodcut illustration. We pulled the brand toward an editorial farm-to-shelf voice — same restraint as a craft olive oil or single-origin coffee — and let the kraft texture do the work that a hundred pieces of botanical clip art usually try to.

other work